ポップアップの裏側ってこんな感じだよの巻

This is what the back of the pop-up looks like

Hello, this is Nakamura from AMONG.

Keikyu Kamiooka's pop-up has started today. Click here for the pop-up schedule.

I'm often asked, "How is the department store schedule determined?" So, I would like to write about the behind the scenes of the pop-up🎵

AMONG first opened a department store in May 2017 at Matsuya Ginza. The impetus was that we opened a store at a joint exhibition called "Plug-in" in March 2017. This is an exhibition for buyers. It was on the upper floor of Shibuya Hikarie for three days.

↑ ↑ Kaneko being transported into Plug-in. The movement is suspicious. This brown bag is [Kanna_Break]. This pen case is made from a piece of this fabric. The fabric has a history.

It costs about 300,000 yen to open a store. It takes a lot of courage! In addition to the opening fee, we also needed tables and shelves, added lighting, and so on! This is still reasonable for an exhibition.

The buyer we exchanged business cards with approached us, and we opened a store in Matsuya Ginza in May, Shinjuku Isetan in July, and Yokohama Takashimaya in October.

↑ First time at Matsuya Ginza. I'm so nervous. Here is the sea-colored stole hanging on the wall. There are now 2 pieces.

Once you open a store, the ticket to the next store is sales . simple.

Department stores generally aim for sales of 1 million yen per week. I think a lot of things are taken into consideration, such as the time of year, the sales floor, and the current situation, but if the results are good, we can open the store again the next season (it's all up to our own timing). Every time, I realize the magnitude of each customer's shopping.

↑ The loading process last night. Thank you Harunachin~

The best part of opening a store in a place like this is meeting the customers !

We are reunited with our customers who have always supported us (more like a big family than just customers), and those who have been watching us online and on social media, but this is the first time they have actually visited our store. .

Meeting a new customer who happened to be there at the time. A truly once-in-a-lifetime wonder. Because I was there at that time, I feel that the encounters I have had have really influenced my own life.

Here is a [once-in-a-lifetime scarf] with a strawberry pattern that embodies these feelings. It has a deep color and a strawberry pattern that can be used even by adults 🍓

I hope you have a good encounter! We hope that AMONG will be a good encounter for our customers!

I open a store every time with this in mind◎

↑ One frame of LINE phone mtg with Kaneko. I was able to take some pictures 😂 Kaneko is also working hard!

The opening date is usually decided about six months to three months in advance. I didn't know what the situation would be like this spring due to the coronavirus, but I had no choice but to make a decision ❗️

Among them, we also learned that Yokohama Takashimaya will not be able to open a store this spring. Wow. I love you so much...but I'm crying.

According to the person in charge, due to renovations to the building, they have decided not to hold the pop-up event this spring. I can't do this all the time.

Anyway, in the end

`` Well, it'll work out somehow! '' I thought (as usual) without any basis, and decided to try Keio Department Store and Mitsukoshi in Nagoya for two weeks.

Even if you think about it, you still don't understand it. (But I'm excited😆)

Once the date has been decided, we will contact the person in charge at the department store to confirm the location, apply for a name badge, and prepare the necessary shelves and racks.

I interact with everyone on the sales team during shifts.

We attach price tags to the products, count them, and ship them in cardboard boxes. This time, Takanocchi and her husband helped me for the whole day 👏Thank you❣️

Then, we brought it in the night before, and it was on the day of.

↑ Yesterday evening. The magnolias along the path were beautiful.

So that's it!

I wrote about the behind the scenes of the pop-up ◎

Honestly, it's hard to say in these times that I'd like you to come and visit us, but I would like to take every precaution I can and make the most of each day ☺️

See you soon~

AMONG Hiroko Nakamura

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2021 store opening information

●《Keikyu Department Store 3F_Kami-Ooka》3/4 (Thursday) - 10 (Wednesday) 10:00-20:00

●《Maruhiro Department Store 1F》3/10 (Wed) - 16 (Tue) 10:00-19:00

● 《Isetan Shinjuku Store 1F》3/24 (Wednesday) - 3/30 (Tuesday) 10:00-20:00

● 《Keio Department Store Shinjuku Store 1F》4/1 (Thursday) - 14 (Wednesday) 10:00-20:00

● 《Isetan Tachikawa store 2F》4/28 (Wed) - 5/4 (Tue) 10:00-19:00

●《Nagoya Sakae Mitsukoshi 1F》4/28 (Wed) - 5/11 (Tue) 10:00-20:00

●《Tamagawa Takashimaya 1F》5/26 (Wed) - 6/1 (Tue) 10:00-20:00

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