Now is the time to wear an apron!

It's early summer. Come to think of it, is it almost Father's Day? ! Just when I thought about it, it's already this weekend! Yes, June 20th is Father's Day .

Compared to Mother's Day, Father's Day is definitely... plain. Sorry, father of the world. But there it is! Items suitable for “AMONG Father’s Day”! Yes, it's an apron.

I just received a loquat from my neighbor. Wow ♫ I was aiming for the loquats growing on trees over there (lol) so I'm happy!

In this time of corona misfortune. I basically eat at home, but it's really hard every day. After making it, I have to clean it up! ! An apron is one of the props that can make everyday life a little more special, fun, and exciting. I wish I had a nice apron.

With that in mind, last year I spent almost a year developing a new shape. Today I would like to take a look behind the scenes of development!

First, I started by reviewing the aprons I had made before (Actually, AMONG sold aprons about 4 years ago now). "It's really cute (self-praise)".

The problem is how to wear it around your neck. We've heard from customers that they want something that doesn't wear it around their neck because it makes their shoulders stiff. Recognize~. Even if you try tying the waist cord tightly to reduce the strain on your neck, it will still be stiff. It's easy to wear and cute!

So this is the first sample.

I made it with 100% linen fabric. The crisp texture of the material is stylish and looks like it would be great! Bonus: This is my husband, Spee. I feel like my mom is about to serve me some boiled potatoes (lol!)

However, the characteristic of AMONG textiles is that they are large. Therefore, I want to minimize switching. I want to create a style that men can also use. Rejected.

Next, sample number 2. I thought about the theme of ``a shape that doesn't hang around the neck, unisex''. The fabric is a thin hump.

Specification that becomes a batten at the back. If you look for this kind of shape, you can find it on sale.

But! It turns out like this ⬇︎. It's a different story if you have a different physique! Moreover, if you make it so that it can be used for both purposes, the string will be really long! Twisted. It's confusing.

Kaneko: “It can’t be complicated!”

right. I thought about various parts that would allow me to adjust the length of the string, or how about adding a button at the back? I thought about it, and tried to come up with a design that would just be worn over the head like a smock. It's really difficult to find a shape that you can wear well even if you have a different physique. Falling into the apron swamp. It's mushy~~

At this point, I finally returned to the AMONG basics of ``returning to the concept'' when I was having trouble . That's right, let's come up with an apron concept.

(→This is recommended. Try it when you are worried about what to do♫)

[●Adult-like clean design●Easy to put on and take off●One size fits all●Unisex]

I reconsidered this concept once again.

I will write it like this and request it to the sewing factory.

And finally! !

We have created an apron with a spice pattern and a rice pattern with delicious motifs. Click here for the online shop. Although it looks like an adult, it is easy to put on and take off. There is no doubt that you will have a good time.

The whole family can use it by simply adjusting the length of the string.

Men (and women) who are good at cooking are attractive (cook and cook!)

Apron now! Leave one for every family! Free wrapping available. Please write "Father's Day Wrapping" in the notes section of your shopping cart. (Nakamura)

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●《Eas Tsukuba 2F Center Court》 6/23 (Wednesday) - 7/5 (Monday) / 5-19 Research Academy, Tsukuba City, Ibaraki Prefecture

●《Matsuyama Mitsukoshi 2F》 July 22nd (Thursday) - August 4th (Wednesday) / 3-1-1 Ichibancho, Matsuyama City, Ehime Prefecture

●《Niigata Isetan 2F》10/6 (Wed) - 10/19 (Tue)/ 1-6-1 Yachiyo, Chuo-ku, Niigata City, Niigata Prefecture

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