I continue to ask myself this question to this day, but it was difficult for me to face it until I launched it as a brand.
We embrace change.
At the time, there was a part of me that thought that once we decided on what we were going to do and the concept, we shouldn't change it.
But once I realized that there is never a time when things don't change, I just became more flexible.
There are many times when we can laugh at this flexibility, lol.
People live in a world of their own imagination! After learning this, I started thinking more and more freely.
The only one who decides that something can't be done or is impossible is you.
I can't do it! Impossible! What I thought was, ``I tried it and it turned out to be surprisingly easy! As I repeated this experience, it gradually took shape.
Of course, there was the cooperation of many people.
We ourselves think that we don't need a lot of things anymore.
I can feel the atmosphere of that era in many places.
What is the meaning of creating something based on that? That's what I'm thinking.
That's why I think there's no point in making things that are just stylish or cute.
There are already so many fashionable and cute things out there.
At AMONG, let's just try it! We create items with messages and words that will give you a boost.
But it takes a bit of courage, so I hope people can wear AMONG items like talismans so that they can move forward with peace of mind.
Rather than a one-way style in which people consume what I create, I am looking for new and fun forms that allow the person holding the product to become involved with it independently.
I'm looking forward to the next exhibition!
Momoko Kaneko