How can I open a store (POP UP) at a department store? I am sometimes asked.
coral shaped hair clip
I made the original drawing by cutting the paper with scissors.
There is a linear interest that cannot be achieved by drawing by hand. I love paper cutting.
I think there are many ways to do it, but in the case of AMONG, it all started about seven years ago when we exhibited at a general exhibition called Plug-in.
Various brands set up booths and buyers can browse around.
The exhibition fee is probably 300,000 to 400,000 yen for 3 days.
It's still cheaper than a general exhibition,
I didn't have a lot of money, but I couldn't think of any other option, so I decided to muster up the courage to do it.
It's still cheaper than a general exhibition,
I didn't have a lot of money, but I couldn't think of any other option, so I decided to muster up the courage to do it.
Renting fixtures to decorate your space is also incredibly expensive.
I prepared in every way I could think of and managed to create a place.
I prepared in every way I could think of and managed to create a place.
If you rent one light, it costs tens of thousands of yen, and one table costs hundreds of thousands of yen!
The first time is full of surprises.
The first time is full of surprises.
I had no idea what kind of enthusiasm I should have when I was there, so I tried my best for three days, just trying to figure it out. The first time is always a little scary.
I will never forget that the customer paid me a fee and helped me with the loading!
There, I exchanged business cards with a buyer from a department store who was interested, and that's when the Amang Department Store tour began.
There, I exchanged business cards with a buyer from a department store who was interested, and that's when the Amang Department Store tour began.
Although they exchanged business cards with the buyer of the Isetan Shinjuku store, they did not decide to open a store right away.
At the time, I was running a shop in Nakameguro, so I decided to come and see it again↓
The place that used to be a shop in Nakameguro is now a rental space called ``Kafu Gallery''. AMONG will be opening here on the next 9/18 (Sunday) and 9/19 (Monday/holiday)!
At that time, I (Kaneko) was living on Hachijojima (a small move), and buyers came to the store while Nakamura was tending the store.
Nakamura's full-fledged presentation!
Apparently he was so desperate that he couldn't stop sweating.
He said that because there was a shop in Nakameguro at that time, he was able to convey his worldview.
Many people helped us when we set up the Nakameguro shop.
If you like it like this,
After that, a future was born in which I was allowed to open a store for a limited time many times.
After that, a future was born in which I was allowed to open a store for a limited time many times.
Department stores are changing with the times, and the sales floors are also changing rapidly.
Maybe there will be no more POP UP space? There was talk of that, but this time I managed to get the chance.
Maybe there will be no more POP UP space? There was talk of that, but this time I managed to get the chance.
Given the limited space and schedule, I am truly grateful to have been able to arrange this and have the opportunity to meet our customers.
The Isetan Shinjuku store always gets me excited every time I go there, and every Tuesday night, something amazing happens. Major construction work is being carried out at various locations. I do that every week.
The sales floor on the first floor of Isetan Shinjuku store.
We want our customers to enjoy it! With this single intention, we are spending a tremendous amount of energy, both people and money. Maybe it's similar to Disney.
That's why Isetan is amazing! Is that what everyone says in unison?
Even people who don't know much about department stores say that Isetan is amazing.
The things that are played in places you can't see are amazing.
I realized that everyone was resonating with that, so I think it's amazing that we were able to open a store there.
If no one liked it, and no one bought it, we wouldn't be opening this store.
If no one liked it, and no one bought it, we wouldn't be opening this store.
Past customers' purchases give us opportunities.
Every time I think about this, I think I don't want to spend money on random things.
There is so much power in consumer behavior.
On the sales floor, products and money are exchanged in a visible way, but there is also an invisible exchange of energy.
On the sales floor, products and money are exchanged in a visible way, but there is also an invisible exchange of energy.
When you do this, both of you will feel better.
You can tell when you're standing at the sales floor.
Shopping has that kind of power.
Even our customers know this.
Everyone feels better when they leave than when they arrive. I think my body temperature is rising too. Of course this too.
I am always grateful for your help!
Please come and experience the energy of Isetan and AMONG (^^)
Please come and experience the energy of Isetan and AMONG (^^)
Once the week starts, it flies by! Please don't miss it♪
It's being moved in tonight.
8/31 (Wed) ~ 9/6 (Tue)
Isetan Shinjuku store 1st floor
Isetan Leaf
I love Nakamura and AMONG in the corner of the stall section! The staff will be waiting for you.
Since the event period overlaps, we will open the store at the same time ↓
Since the event period overlaps, we will open the store at the same time ↓
9/1 (Thursday) - 9/7 (Wednesday)
10:30-17:00 (from 12:00 on the first day, September 1st, until 16:00 on the last day, September 7th)
Zushi Atelier Linden
Kaneko is waiting for you in Zushi. I'll also do an Instagram live♪
Click here for Amang's Instagram account
Click here for Amang's Instagram account
Click here for future store openings↓
As the seasons change, please be careful not to lose your health♪ (Kaneko)
