"Storefronts are a treasure trove of drama! No more scratchiness!"
Hello~. Autumn has already arrived and it's already winter!
The Autumn POPUP Tour was packed with activities, so there's a ton I want to write about...but I haven't been able to write about it yet, so now!
And it's cold!!
(Come to think of it, I was in Bali last year, so I skipped winter.)
This year marks the first winter in Japan in a while. Ah, I hate the cold (shudders).
However, the leaves gradually change color, The colors of the light and sky change, and the days get shorter and shorter. I think the change of seasons that you can feel on your skin is a richness that is unique to Japan.
Persimmons and mandarin oranges are hanging in abundance.
Speaking of persimmons...of course, the saying goes, "Peaches and chestnuts take three years, and persimmons take eight years." It takes time for fruit to ripen, and this textile was designed with the message that we should use time to our advantage and move forward.
Well, the theme of today's blog is "Stores are a treasure trove of drama!"
They've been doing in-store pop-ups for a while now, so I thought I'd write about them.
...
"Wow, what beautiful colors!" exclaimed Mr. A, who was passing by and came straight to the AMONG section from the other side of the aisle.
As we talked, I found out she was learning hula dancing. Yes, that makes sense. You can tell when a customer is learning hula just by their presence. It's like the Hawaiian breeze is blowing, or you can sense they're breathing slowly in nature. That's nice.
"This one's nice too (picking up a red and green shoulder bag with a canna pattern) and this one's nice too (picking up a tote bag with a banana pattern)."
⬆︎Click here for the banana-patterned tote bag (M side pocket tote) .
Mr. A was looking for a larger bag to use for carrying his change of clothes.
Since most of your everyday clothes are simple and basic, any bag you carry will be perfect (by the way, for some reason, AMONG's patterned bags also look great with patterned clothes like checked and striped ones. Try it! ).
In the end, she chose the Kanna pattern shoulder tote bag and went home feeling happy. She was so charming, it made us feel warm and fuzzy inside too.
...
And I really think so.
Buying something is like having a conversation with yourself.
Without any hesitation or even looking at the price, many people instantly said, " I'll take this one! " ( so much so that I wanted to make it bold) , leaving us in awe and asking, "Really?!"
Some people may find themselves wondering and worrying about which one is best.
When you are confused, it is also a time when you can hear many voices in your heart.
(I wonder if it will fit? Is a shoulder bag easier to carry than a tote bag? I want to look at other stores too? Is my budget okay? Will it go with that coat?... mumble mumble)
"What kind of person do you want to be?"
Which inner voice will you adopt?
Some people prefer to concentrate alone, while others prefer to share their concerns and enjoy chatting with others, saying things like, "Yes, yes, I understand!"
They may also talk about recent topics unrelated to the item (such as, "I want to change jobs, what do you think?" or "I fell the other day and had to have surgery!").
Oh, a long time ago, a man asked me, "I'm going on a blind date, and which photo do you think is best?" and asked me to choose a photo (it was quite memorable. It was quite touching!).
I hope that AMONG's items will be like a talisman that supports you as you are now.
That's why it's important to have a conversation with yourself! The best thing is to choose based on your own feelings at the time and your honest "this is it!" challenge. We encourage you to try out adventurous colors you've never chosen before.
The storefront is truly dramatic. It goes without saying that everything is different and always new.
It's as if they are feeling the atmosphere of the place, turning and stepping with words and conversation.
It's like an impromptu dance.
I can't work alone at the department store, so I organize shifts as a team.
The atmosphere of the service and the topics of conversation change depending on each person's personality and characteristics, so it's a once-in-a-lifetime experience that feels unique to each person and at that moment.
This is the "Omoide" scarf with the "Ichigo Ichie" pattern. Some people chose it because they love the phrase "Ichigo Ichie" (a once-in-a-lifetime encounter) . Thank you very much!
(Inner voice: I need to shoot in winter clothes. It would look amazing with a gray or red sweater.)
Made of 100% cotton, it's incredibly comfortable even in the middle of winter. You can also tuck a small scarf into the collar of an itchy sweater. It's easy to wash and looks cute when it peeks out, so I highly recommend it.
"No more tingling!"
You can also tuck the tied end inside a crew neck sweater. This petite scarf has a " Rice pattern_Delicious!_Rice field pattern" and the golden yellow goes well with navy.
For some reason, all of AMONG's customers, including passersby, are incredibly kind and know how to have fun. We feel like we're the ones having fun (they're so knowledgeable that they teach us the secrets to staying happy), and the store is always a treasure trove of deep, interesting learning opportunities.
I believe that the most important thing is to be in good condition , so I take my physical condition seriously (= sleep seriously and eat delicious food lol).
Of course, we are happy when customers find and choose their favorite items, whether at a department store or a pop-up gallery. It is often said that shopping is like voting, and this is true, as AMONG exists thanks to the choices made by each and every customer.
AMONG items last a long time, so you probably don't need a new one every time. In fact, you probably don't! That's why we're so happy when you drop by, chat, and let us know how you're doing! We want to say this loud and clear.
And when you find your favorite item, I hope that you will feel happy every time you see it or use it.
I believe that this feeling of joy will give you the strength to easily overcome times when you feel a little tired or nervous.
⬆︎That's right. The "Rice Pattern - Delicious!" mini shoulder bag has been released. "Delicious!" is a source of energy.
For those who live far away, we are unable to provide an opportunity for you to actually get your hands on the product. I hope that this message can be conveyed through online shops as well.
Even through the screen, I hope to be able to convey that feeling of suddenly feeling lighter and reassured that everything will be okay.
If you have any questions, feel free to contact me via LINE or message me!
Therefore, the POPUPSHOP will be held on the following dates this year.
Whether you're meeting us for the first time, haven't seen us in a while, or are a familiar face... whether you're from far away or nearby, we look forward to seeing you.
📍《Nishi-Ogikubo Gallery Stella》 11/28 (Fri) - 11/30 (Sun) 11:00-19:30 (First day 12:00-19:30, Last day until 18:00)
3-13-11 Nishiogikita, Suginami-ku, Tokyo (5 minutes walk from the north exit of Nishi-Ogikubo Station)
Access here!
📍《Yokohama Ishikawacho＿ Gallery CHARLOTTE.USAGI 》12/4 (Thurs) - 12/7 (Sun)
1-19-8 Ishikawacho, Naka-ku, Yokohama, Kanagawa Prefecture, 1F (1 minute walk from Motomachi Exit of Ishikawacho Station)
Access here!
⬆︎The last one of the year is here!
📍《Nakameguro Kafu Gallery》12/19 (Fri) - 12/21 (Sun) 11:00-19:30 (First day 12:00- / Last day until 17:30)
2-8-8 Kamimeguro, Meguro-ku, Tokyo (2 minutes walk from Nakameguro Station)
Access here!
Even if you can't come, I hope you'll still enjoy the show.
I'm currently in the midst of thinking about next year's schedule (I've grown a bit and am already thinking about next year's schedule. Hehe.), and I'm eager to further evolve the AMONG concept and deliver it to you.
I'd like to write more about it on my blog (I'll definitely update it before the end of the year!) so please look forward to it.
Well then. Stay warm in your own places.
Thank you again today! (Kurisawa)
