The stoles and scarves are finished!
Before you know it, autumn is already in full swing. Isn't it?
A reliable companion for the changing seasons and a travel essential.
AMONG's "Stoles & Scarves" are now available in four styles.
First up, introducing the new banana-print "Paradise"!
A color palette I always think about with a "Mmm, let me imagine..." feeling.
The new color combines the hues of bananas and banana leaves with a purple inspired by large purple flowers.
Flowers bloom, and fruit ripens. It's paradise.
This piece captures that very scene.
This stole was photographed at Suzukido, located on the 2nd floor of the Shin-Yokohama Food Center.
It turned out absolutely, wonderfully!
Here is the message behind the new "Paradise" color!
Large, glossy leaves.
Plump flowers bloom, and ripe bananas hang in heavy clusters.
Everything is here.
Take a trip to that paradise!
Next, number two!
A familiar favorite for long-time AMONG fans: "Rice Pattern_Oishiine!"。
⬆︎ This is theRice Pattern Scarf "Oishiine!".
A fun piece featuring rice motifs inspired by planting and harvesting rice.
Rice is what gives us energy every day, after all!
It depicts rice swaying in the fields and the beautiful silhouette of rice ears.
And number three!
Another excellent piece: "Canna Hope"!
It has many familiar fans, and the bag is also very popular.
There are also many Canna collectors.
The green and red combination is really easy to match and brightens up your face.
⬆︎ This is the Canna Pattern "Hope" Stole.
It's fun because you can show off a lot of red or keep it subtle.
The beautiful colors are simply irresistible.
Finally, the100% cotton "Weather Pattern_Night Sky" that sold out in no time this year. Now available in modal wool.
The beautiful layering of deep navy and gray gives a sense of comfort that makes you want to keep it close at all times.
Because it has a pattern rather than being solid, the layering of colors is beautiful and rich.
⬆︎ This is the Weather Pattern "Night Sky" Stole.
Oh, which color should I choose?
Each one offers two different looks.
All AMONG stoles and scarves feature designs where the motif and color scheme change halfway.
So, the pattern and colors you see change depending on how you wrap it, allowing you to enjoy a variety of looks.
⬆︎ This is the Banana Pattern "Paradise" Scarf. See how different it is!
⬆︎ This is the Canna Pattern "Hope" Scarf.
By the way, if you make it into a bag, you can create the bag on the left side of the screen (green & navy side) or the bag on the right side of the screen (red & green side). That's how it works!
The material is the first-ever modal wool!
For autumn and winter, I was looking for a material that combines a glossy, smooth feel with the warmth needed for winter outings.
But I personally really dislike scratchy materials.
If it feels scratchy, I often stop using it right away.
I even cut off the tag on the back of my neck when I thought, "Oh, no! This is no good!" even if it's one of my favorites.
So, when choosing materials, the feel against the skin and comfort when wearing it is one of the things I value very much.
I ordered several types of samples, tried wrapping them around my neck and body, and even had the staff at other shops in the Shin-Yokohama Food Center, where AMONG has a store, wrap them for me.
That's how I chose this fabric.
The texture and feel of the fabric are both wonderful!
I've tried it myself and really love it.
The warmth of wool and the smoothness of modal.
For a more polished look rather than a casual one, choose this! It instantly creates a sophisticated atmosphere.
I'd love to hear what you think!
Just drape it over your usual outfit.
Add one of your favorite stoles or scarves to basic knitwear and pants.
That alone elevates your outfit and your mood!
Just wrap it loosely around you to create a stylish look.
Add your favorite colors and patterns to your usual outfit. It's easy, but the effect is huge.
POP-UP SHOP as well.
📍10/21 (Wed) ~ 10/27 (Tue) Yokohama Takashimaya 1st Floor Seasonal Goods Section
We will be exhibiting on the 1st floor of Yokohama Takashimaya again this autumn.
In addition to new stoles and scarves, we will also have bags currently in preparation ready for you.
The deep hues created using Yokohama's hand-printing method and the charm of each pattern!
Please try them out in store along with their unique originality and accompanying messages.
We hope your daily outings become even more enjoyable.
See you then! (Kurisawa)
